A Record Year for Tourism in Bali: Over 6.3 Million International Visitors in 2024

Bali closed 2024 with a new tourism record: the island welcomed more than 6.3 million international visitors, significantly surpassing initial forecasts. For comparison, Indonesia as a whole received just over 12 million foreign tourists. These results once again confirm Bali’s position as one of the leading travel destinations in the region.

Key Results of 2024

From January to December 2024, Bali hosted more than 6.3 million international tourists, exceeding expectations of 5.5–6 million. This success was driven by active global promotion, improvements in tourism infrastructure, and a strong recovery after the pandemic.

Australia remained the top source market, accounting for about 24% of international arrivals in November 2024. India (9.76% or around 46,000 visits) and China (5.75% or 27,000 visits) also showed strong growth, proving that Bali continues to expand its global reach.

Why Tourists Choose Bali

Bali is strengthening its position by promoting sustainable tourism and increasing the average length of stay. In November 2024, visitors spent an average of 3 nights on the island, slightly longer than in October. Longer stays mean deeper cultural experiences and a greater contribution to the local economy.

The government is also focusing on new destinations within the island, such as North and West Bali. Travelers are increasingly exploring routes that include Lovina Beach with its dolphins, the West Bali National Park, and the famous Mount Ijen on nearby East Java. This diversity attracts visitors who want more than just Bali’s classic resorts.

Plans for 2025

For 2025, the goal is to welcome up to 6.5 million international tourists. Authorities emphasize the importance of not only growing in numbers but also improving quality tourism — attracting visitors who stay longer, spend more, and respect Bali’s culture and traditions.

Efforts will focus on diversifying tourist flows, with stronger promotion in South Korea, India, and China, while maintaining Australia as the core market. At the same time, domestic tourism is expected to grow, supported by new routes linking Bali with East Java.

Hayat Estate: Your Trusted Investment Partner

The rapid growth of tourism makes Bali’s real estate market especially attractive for investors. If you want to benefit from this momentum, Hayat Estate is ready to be your trusted partner.

We offer:

• Comprehensive services for selecting and purchasing property in Bali
• Expert investment advice on residential projects and hotel developments with guaranteed returns of up to 7% per year
• Full transaction support, from property selection and legal due diligence to ownership transfer

Contact us today to learn more about the most promising investment opportunities in Bali. Whether you are a private investor, a long-term client, or a new visitor to our site — at Hayat Estate, you will receive personalized guidance and the highest quality service.